I always have a pen on me. Why? Well, not only do I sell them for a living, but I'm also handing then out, especially to waiters and waitresses. if you remember from my first blog. I'm the difficult one in the restaurant.
Here's how the conversation usually goes: Server: You want a Cheeseburger with Bacon, but no cheese or vegetables and crispy fries. Well I better write that down with my...pen...if I can just find what I did with it...oh I'll be "write" back. Me. Why don't I just give you one of mine.
The "point" today is to tell you how valuable pens or writing instruments are in your marketing arsenal.
Here is a quick appetizer about pens:
- cost effective (with many starting under 50 cents)
- impressions you receive from a pen (they receive 437 impressions per month)
- you can’t use your finger to write on all those post-it notes around your office or home
There are so many pens to choose from whether you want a ballpoint, roller-ball or gel. Of course, let’s not forget color of ink, color of the pen, with or without a cap vs. click.
Pens are great giveaways for:existing and prospective clients
- tradeshows
- new product introductions
- thank you's
- service awards
- employee incentives
It seems like I have a new favorite every day, but then again here is what my drawer looks like:
Does this look like your favorite drawer? Tell me, what is your favorite pen? Everyone seems to have one or at least an opinion. I would love to hear what makes a pen special to you.
Let me know how I can help you find your next favorite pen.
Tasty side note: Here is a picture of my current favorite pen, specifically the blue one.
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